Source: TeensHealth
Bullies and mean girls have been around forever, but technology has given them a whole new platform for their actions. As adults, we're becoming more aware that the "sticks and stones" adage no longer holds true; virtual name-calling can have real-world effects on the well being of kids and teens.
It's not always easy to know how and when to step in as a parent. For starters, our kids tend to use technology differently than we do. Many spend a lot of time on social networking sites, send text messages and instant messages (IMs) by the hundreds, and are likely to roll their eyes at the mention of email — that's "so old-school" to them. Their knowledge and habits can be intimidating, but they still need us as parents.
Fortunately, our growing awareness of cyberbullying has helped us learn a lot more about how to prevent it. Here are some suggestions on what to do if online bullying has become part of your child's life.
What Is Cyberbullying?
Cyberbullying is the use of technology to harass, threaten, embarrass, or target another person. By definition, it occurs among young people. When an adult is involved, it may meet the definition of cyber-harassment or cyber-stalking, a crime that can have legal consequences and involve jail time.
Sometimes cyberbullying can be clear-cut. For example, leaving overtly cruel cell phone text messages or mean notes posted to Web sites. Other acts are less obvious, such as impersonating a victim online or posting personal information or videos designed to hurt or embarrass another child.
Cyberbullying also can happen accidentally. The impersonal nature of text messages, IMs, and emails make it very hard to detect the sender's tone — one teen's joke or sense of humor could be another's devastating insult. Nevertheless, a repeated pattern of emails, text messages, and online posts is rarely accidental.
A 2006 poll from the national organization Fight Crime: Invest in Kids found that 1 in 3 teens and 1 in 6 preteens have been the victims of cyberbullying. As more and more youths have access to computers and cell phones, the incidence of cyberbullying is likely to rise.
Monday, April 27, 2009
Friday, April 10, 2009
Sue Scheff: Twitter and Identity Theft?

O-kay, I don’t get the Twitter craze, however it is obvious I am the one missing out as I hear about it from many media sources etc. Learn more about how to keep safe on this “Twitter” - as with many social networks, approach with caution - but you can still have fun.
Source: ReputationDefender Blog
In case you didn’t already know, Twitter is the latest “it” fad in the world of social media. From Demi Moore’s suicide prevention tweeting to the news of a potential Google-Twitter merger, it seems that not one week goes by without a major news story about the popular microblogging service.
Unfortunately, it isn’t all wine and roses at Twitter. Since the service emerged in 2006, one of the consistent complaints against it has been the ease with which individuals can set up phony accounts in someone else’s name. With such a large volume of users, it is impossible for Twitter to monitor each individual sign-up for validity. This means that someone could send out hundreds of tweets under your name, before you caught on. That’s what happened to Televangelist Robert H. Schuller, whose Twitter problem was discussed in a recent article at MSNBC.com.
From the article:
Televangelist Robert H. Schuller has reached millions worldwide with his weekly “Hour of Power” TV broadcasts, but when it comes to the Internet, he had a high-tech headache: an online impostor.
When Schuller, the founder of the Crystal Cathedral megachurch, recently tried to set up an account on the micro-blogging Web site Twitter.com, he discovered another user masquerading as himself.
[SNIP]
Schuller’s impersonator — who remains unidentified — seemed to know a lot about that history and the preacher’s life, said Nason, the spokesman. The impostor said in his early tweets that he was Schuller’s assistant, but then went on to say he was Schuller himself and even talked about the preacher’s wife, Nason said.
“The content seemed fairly normal for someone like Dr. Schuller to say,” Fayer said. “But in the future you don’t know how they’re going to use that. What if they start asking people to send money and say, ‘Send money to X,Y,Z’?”
The rest of the article details several other prominent phony Twitter accounts including a fake Stephen Colbert and a fake Tina Fey.
While it may not seem like a big deal to some, it is important to note that Reverend Schuller is a very prominent individual with a PR staff dedicated to catching issues like this. For the average person, it could be months before a Twitter fraud is exposed. That is why it is more important than ever for individuals to take full control of their image online and be proactive in Online Reputation Management.
Wednesday, March 11, 2009
Reputation Defender Blog

Source: ReputationDefender Blog
Gizmodo has a great write up of a clever business card idea: the Google me business card.
Tuesday, March 10, 2009
Sue Scheff: Digital Kids and Parenting

Vanessa Van Petten is always keeping parents up to date through her valuable website called OnTeensToday. I love getting her latest articles, they always educate us as to what our kids may be going through in today’s generation of life as they live it.
Here is this week’s blast of news for you - and the topic is one that every parent needs to take the time to learn about. Digital Kids!
5 Code Cracking Perspectives on Digital Kids
I post a lot about kids online and Growing Up Online Series. Recently, after going on my media tour with Symantec on their new Parental Control Software, my mind was opened to a bunch of new issues and their solutions…please read on:
1) Curiosity vs. Obsession
Many parents have found their kids on a porn website and pro-anorexia site and has freaked out. Before breaking out the handcuffs and throwing the computer out the window, I think there needs to be a distinction between what is simple adolescent curiosity and what is a real problem. I am just going to say it, I do not think a teenager checking out a porn site once or twice is that big of a deal. We have all wondered…there becomes an issue when it becomes a habit. No matter if it is once or 100 times, either way parents should talk to their kids about what they have seen. Your kid might be more disturbed by what they saw than you know, and you need to be there for them.
2) Intention
One of the members of the Norton Online Family Advisory Council made a wonderful point about the intention of what your kids are searching for or how they got to a bad site. Often times children and kids will often mistype or click accidentally on a website that happens to take them to somewhere inappropriate. Then, if the parent checks the web history or has a spyware product (Review of Parental Control Software), they freak out and punish the child. I ask that you try to find out what your child’s intention was going to that site or carrying out their behavior online. This holds true for Cyberbullying, posting on social networks and cursing on IM chats…why, this can greatly affect the punishment, consequence or outcome.
3) Forensic Parents
Marian Merritt, of Symantec, told a great story about when she saw that her daughter had accidentally visited a voyeur porn site. Like a detective, she used her the Norton parental control software to work backwards to figure out what had happened before freaking out. Her daughter, 14, had searched “Bride Wars” into Google. This had taken her to Youtube. There she watched a number of videos and trailers for the movie. Then, in one of the comments, someone had posted a link that said “if you like these clips, check out this one!” This link took her to a porn site. After this, Marian went to talk to her and her daughter was relieved (but never would have come to her on her own) and was upset about what she saw. She actually asked Marian to turn on the blockers for those sites in the future. Often times, kids do not want to go on those forbidden sites as much as you do not want them to.
4) Facebook is the new Playground
I am often asked by freaked out parents if they could just ‘unplug’ the internet and not allow their kids online to avoid all the dangers. This is not realistic. 20 years ago, parents could prevent their children from going on the playground to avoid a bully, but this would have taught their kids resilience, or how to handle it if and when they were bullied. Teaching kids to measure that uncomfortable feeling in the pit of their stomach, ask for help when they need it and where to ask needs to be learned by letting them live a little online. Resilience is key.
5) Protect Them and Tell Them
I had a teen client go to college recently and get a new computer. Within a few weeks it was totally unusable because of a virus that had been downloaded. When we asked the teen why they had clicked on some of these unreliable downloads, he said that in the past he had done it and nothing had happened. This is because his parents, being awesome parents, had always either blocked dangerous popups with parental control software and/or had really great virus protection on their computer, but they never told him! It has always been done for him and so when he was on his own, he learned the hard way. If you are protecting your kids or your computer, let them know hat you are doing and how you are doing it so they do not take it for granted!
The majority of kids do not want to do bad things online. They want to play games, share pictures and watch silly Youtube videos. Know the intention if something goes wrong, try to work backwards and always work on teaching resilience and self-reliance in the online world. Parenting and going online are no longer separate, they are one in the same.
Wednesday, March 4, 2009
Sue Scheff: Slimed Online? New Google bomb book is coming!

Yesterday my co-author, John Dozier and I, announced our exciting new book that will be released in fall 2009 from Health Communications, Inc. Then I read this article that I could really identify with. Slimed Online from Portfolio.com.
Michael Fertik, CEO and Founder of ReputationDefender, was powerful force in helping these women fight for their online image. As a client of ReputationDefender, their services are priceless - although there seems to be many of these services popping up now, as the demand grows, I feel that in my experiences, the pioneer of these online reputation management companies start with ReputatationDefender.
Our new book, Google Bomb, will be a must read for anyone and everyone that works and plays online. From protecting your online profile and reputation, to keeping your kids safe, this new book is a must have - and can potentially help you from being a victim of wicked and evil keystrokes.
Years ago gossip was limited to a geographically area that you live in. Today gossip goes viral worldwide! Your one former friend is now a foe or a few clients out of years of a reputable business have decided to take revenge via e-venge! Take cover, Google Bomb can help you protect yourself.
Friday, February 20, 2009
Sue Scheff: Parenting, Teens and Facebook

Today more and more teens are joining Facebook as well as the other Social Network - however Facebook seems to be growing. Why? I honestly don’t know, but I do know parents are enjoying Facebook as much as many kids are. Recently I stumbled over an article on Tangerine Times written by a parent helping us navigate our way through the Social Cyberspace. This topic is critical - as keeping your child’s privacy is important for many reasons. Help your kids stay safe with Social Networking - read this valuable article.
Source: Tangerine Times
How to Help Your Teen Use Privacy Settings on Facebook
Many parents tell me they are frustrated with their teens’ use of Facebook. Here are some of the comments I hear frequently from parents:
“They know more than I do about how to use it and set it up, so how can I control it?”
“My kids are using it when I am not around, so how can I possibly know what they are doing, who they are talking to and if they are being safe with their information?”
“I feel this has gotten out of control, and I don’t really know what to do to get it back under control”
“I am afraid there are predators.”
“I give up. I just hope they aren’t doing anything stupid because I haven’t a clue what they are doing online.”
What I see are parents who over control (they deny their kids use of Facebook entirely) or parents who are completely “hands off”. And some of these are parents who normally wouldn’t dream of sending their child into an unknown situation without a little research. Crazy huh? I’ve decided to begin a campaign to de-mystify Facebook for those parents who feel they are not comfortable enough to set boundaries for their teens. It’s not rocket science but I completely understand their frustration in trying to understand it all.
Here are some tips about privacy settings on Facebook. It is never too late to ask your teenager about their privacy settings, even if they have had their account for years.
Friend Lists
(this is configured by visiting the “Friends area” of Facebook)
you can set up different friend lists based on interests; in the case of teens, maybe they shouldn’t have their friends from their high school in the same friends list with the kids they went to summer camp with 5 years ago OR if they “friend” someone outside of their school. Remember:
you can add each friend to more than one friend group
“Friend Lists” can have specific privacy policies applied to them (this is critical if your child is having a “problem” with one friend but doesn’t want to “un-friend them”
Watch out for Friends’ News Feeds
Most teens use the relationship box but it can be hazardous. A news feed goes out (to all their “friends”) as soon as they change their relationship status. Some teenagers even find out they are bringing “broken up with” because they get a news feed their boyfriend/girlfriend is now “single”. ouch. IF your and your teen decide to keep this particular information private, all they have to do is uncheck the box next to “Remove Relationship Status in the “News Feed and Wall Privacy” page.
Those Goofy Applications
Facebook is known for their fun quizzes and applications. Right now, the hottest app is the “25 Random Things About Me”. People love taking these little quizzes and passing them along to their “friends”. But, keep in mind there are some applications that have an age requirement/limit to them and by simply participating, your teen is sending out a signal that they are over 18 (for instance). Also, applications send out their own news feed.
For instance, “Sarah just took the Sexual Compatibility Test!” gets sent to your “friends” after you’ve taken one of the little “quizzes.” Many publish these without you knowing it. There are two suggestions you can give your teen; don’t visit the applications often (and be careful which ones you do) and review your profile after you’ve participated in a new quiz or fun “something”.
Walling
Your teen can customize their wall postings’ visibility. They can also control which friends can post on their wall. Here are the two places do that:
Walling
Your teen can customize their wall postings’ visibility. They can also control which friends can post on their wall. Here are the two places do that:
Go to “Profile page”
Click on the “Settings” icon on the wall
Find the box that says, “Who can see this?” and select who you want to view the wall posts
Another way is….
to control which friends can post on your teen’s wall (this is particularly useful if someone is getting a little “nasty” and starting a words war)
visit “Profile Privacy Settings”page
go to the section labeled “Wall Posts”
your teen can disable a specific friends ability to post on their wall and you can select specific friends who can post on their wall.
Remove them from Facebook Search Results
By default, Facebook makes your teens’ presence visible to the network they are in. For instance, in my area, the default group is the SF network. Most teenagers belong to at least their school’s network which (I believe) is the most important group for a teen to belong to. It is their primary means of sharing with each other, debrief the day and communicate about upcoming events. Obviously, there are many other “networks” and groups to belong to. It should be up to you and your child how many and which ones to belong to. As you add groups, the exposure is widened. For good or ill.
Visit “search privacy settings” page
Under “Search Visibility” select “Only Friends” (doing so, will remove your teen from Facebook search results, so make sure they (you) want them removed totally.
Otherwise….you can select another group, such as “My Network and Friends” which (I think) is the default
Click “Save Changes”
Remove them from Google Search
Did you know that Facebook gets lots of traffic from displaying user profiles in search engines. It benefits Facebook. Not necessarily a teenager. Not all of one’s profile is displayed. Currently the information displayed is limited to:
the profile picture
your friends list
a link to add as a friend
a link to send you a mesage
a list of up to 20 fan pages that you are a member of
For plenty of people, being displayed in the search engines is a great way to let people get in contact with you (or discover you). I use it for just this reason to market my blog especially since Facebook tends to rank high in the search results but not everyone wants their information to be public (and I’m plenty careful about what is public on mine)
By visiting “Search Privacy Settings Page” (same as above); you can control the visiblility of your teen’s public search listing which is visible to Google and other search engines. You can turn off the public search listing by simply un-checking the box next to the phraes “Create a public search listing for me and submit it for search engine indexing”. By the way, this option only shows up if you’ve selected “Everyone” under “Search Visibility”.
Avoid Embarrassing Photo/Video Tagging Mistakes
This is one of the most difficult (and common) problems that teens have with Facebook. Sometimes it’s not even the poor judgment of the teen that gets them into trouble but the poor judgment of a “friend” who posts an ill-gotten, poorly timed photo or dis-tasteful video and then tags your unfortunate teenager.
How do you help your teen avoid this form of potential embarrassment?
Visit the page called, “profile privacy” and modify the setting next to “Photos Tagged of You”
Select the option which says “Customize…” and a box while pop up
Select the option “Only Me” and then…
“None of my Networks” if you would like to keep everything (all photos/videos) private.
If you’d like to make tagged photos visible to certain users, choose to add them in the box under “Some Friends”
In the box that displays after you select “Some Friends” you can type either individual friends or a friends list
Photos Privacy Page
Many times people will go to the effort of turning off their tagged photo visibility to certain friends but yet “forget” about their photo albums. If you are trying to make all your photos invisible you have to do so with each album as well.
There is a specific “Photos Privacy Page” where you can manually configure the visibility of each album. This setting is extremely useful and I highly recommend you take the time to show your teen how to use it and encourage them TO use it. It may take some time initially to set up, but in the long run, only the people you truly want to view your photos, can see them.
Contact Information
Last by not least, make sure your teen has not listed your home phone number under contact info OR home address. In fact, this is probably the one area that I think parents should have the MOST say in. After all, your teen’s phone number, address, age, school etc are all pieces of information that are negotiable!
That’s my 2 cents. Hopefully some of you will find this helpful. I’ll continue to update and add information as parent/readers write in with other questions.
Thursday, February 12, 2009
Sue Scheff: Do you know what Google is Saying about You?
By portfolio.com
Forget your references, your résumé, and the degree on your wall. “Whatever’s in the top 10 results of a search for your name on Google—that’s your [professional] image,” says Chris Martin, founder of the small internet company Reputation Hawk, which is one of several outfits that focus on keeping that top 10 clean for their clients.
For victims of cyber-slurs, cleanup doesn’t necessarily mean removing bad press. Companies like eVisibility, Converseon, and 360i concentrate on generating positive content—but not too much at one time. If Google detects a sudden flood of suspicious Web postings, it will assign them low trust scores, preventing them from rising to the top of search results.
Nino Kader, CEO of International Reputation Management, uses a positive-content approach, calling its strategy a mix of “old-school PR and high tech.” The firm builds social profiles (on MySpace or Facebook) for clients and promotes them to blogs; it also drafts news releases and solicits coverage from traditional press outlets. Scrubbers generally work on retainer and charge anywhere from $500 to $10,000 a month.
A handful of scrubbers do try to actually remove negative content, using coercion, compromise, and occasionally cash. A first step is to contact the website and ask that the harmful post be removed. “For us to pay the site for removal is very uncommon, but less than 1 percent of the time, we have to do it,” says ReputationDefender CEO Michael Fertik, whose company charges a monthly fee and $30 for each item they persuade a website to remove. If a site refuses to erase an offending post, the next step is to negotiate a compromise. Ask the site administrator to substitute a screenshot for the actual text of the harmful post (a screenshot is an image, so the words no longer register as text to Google and won’t come up in a search).
When it comes to your online image, these companies argue that no one can afford to shrug off a slight. As Fertik says, “The people who are reading stuff about you on the internet don’t have to believe what they read about you beyond a reasonable doubt.” They just have to believe it enough to not hire you.
By Megan Angelo for Portfolio.com: News and Markets
Forget your references, your résumé, and the degree on your wall. “Whatever’s in the top 10 results of a search for your name on Google—that’s your [professional] image,” says Chris Martin, founder of the small internet company Reputation Hawk, which is one of several outfits that focus on keeping that top 10 clean for their clients.
For victims of cyber-slurs, cleanup doesn’t necessarily mean removing bad press. Companies like eVisibility, Converseon, and 360i concentrate on generating positive content—but not too much at one time. If Google detects a sudden flood of suspicious Web postings, it will assign them low trust scores, preventing them from rising to the top of search results.
Nino Kader, CEO of International Reputation Management, uses a positive-content approach, calling its strategy a mix of “old-school PR and high tech.” The firm builds social profiles (on MySpace or Facebook) for clients and promotes them to blogs; it also drafts news releases and solicits coverage from traditional press outlets. Scrubbers generally work on retainer and charge anywhere from $500 to $10,000 a month.
A handful of scrubbers do try to actually remove negative content, using coercion, compromise, and occasionally cash. A first step is to contact the website and ask that the harmful post be removed. “For us to pay the site for removal is very uncommon, but less than 1 percent of the time, we have to do it,” says ReputationDefender CEO Michael Fertik, whose company charges a monthly fee and $30 for each item they persuade a website to remove. If a site refuses to erase an offending post, the next step is to negotiate a compromise. Ask the site administrator to substitute a screenshot for the actual text of the harmful post (a screenshot is an image, so the words no longer register as text to Google and won’t come up in a search).
When it comes to your online image, these companies argue that no one can afford to shrug off a slight. As Fertik says, “The people who are reading stuff about you on the internet don’t have to believe what they read about you beyond a reasonable doubt.” They just have to believe it enough to not hire you.
By Megan Angelo for Portfolio.com: News and Markets
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