Sue Scheff: Parents Learn More about Facebook

Source: Toronto Sun

More like Casebook

Social networking sites can sometimes make or break a case in court
By VIVIAN SONG, NATIONAL BUREAU


Be careful what you post on Facebook or MySpace, because anything you say or upload can and will be used against you in a court of law.

Last year, for example, an Ottawa court heard that a civil servant had started a clandestine affair with an old friend she reconnected with through Facebook during a messy custody battle involving three kids.

In a Vancouver courtroom last month, defendants in a personal injury case produced photos from the plaintiff's Facebook profile showing that while Myla Bagasbas was seeking $40,000 in damages for pain, suffering and loss of enjoyment after a car accident, she was still able to kayak, hike and bike post-accident.

"Facebook will be seen as a gold mine for evidence in court cases," said Ian Kerr, Canada Research Chair in ethics, law and technology at the University of Ottawa.

But it will also challenge the courts to further define the notion of personal privacy. In a precedent-setting case this year, a Toronto judge ordered that a man suing for physical injury in a car accident be cross-examined on the contents of his private Facebook profile. Justice David Brown of the Ontario Superior Court of Justice overturned a previous court decision that called the defendant's request to look for incriminating evidence a "fishing expedition."

The very nature of Facebook is to share personal information with others, Brown wrote, and is likely to contain relevant information about how the plaintiff, John Leduc, had led his life since the accident. But if Leduc's profile is private with restricted access, is that considered an invasion of privacy?

"The courts sometimes don't get it," Kerr said. "The tendency in judicial opinion and popular thinking is that once something is out in the public, there's no such thing as privacy anymore. But that can't be right because we all have curtains."

For Facebook users, those curtains are our privacy settings. If our home is our castle, Facebook should also be considered a walled domain, Kerr said.

For example, while a member may post pictures from a beer bash the night before, that doesn't mean they would take the same pictures to show off to their boss the next day, Kerr explained.

Likewise, in Murphy versus Perger, a judge ordered that the plaintiff, who was suing for claims of personal injury and loss of enjoyment of life after a car accident, produce copies of her Facebook pages showing photos of her engaging in social activities. In her judgment, Ontario Superior Court Justice Helen Rady wrote "The plaintiff could not have a serious expectation of privacy given that 366 people have been granted access to the private site."

But having 366 Facebook friends doesn't entitle the rest of the world to view personal information meant only for certain eyes, said Avner Levin, director of the Privacy Institute at Toronto's Ryerson University.

"It's not how many people you share it with, it's who you choose to share the information with," Levin said. "The judge is missing the point. What's important is not how many people are your friends, but who you choose to know you."

While we're able to compartmentalize and separate people in our lives offline by assigning titles to different spheres -- co-workers, neighbours, family -- the online world fails to recognize those distinctions, he added.

It's a habit that spills over in the job hunt as well. Employers admit they rely heavily on information they glean about a candidate from Google searches and networking profile pages. But it's an unfair screening process, Levin said, and attaches more value to people's online identities -- and sometimes third-party information -- than the candidate they meet in real life.

"We need to suppress that tendency to go on Google and look people up. There's already a process of hiring that works for them and has been working for years," Levin said.

While we're more likely to trust a direct source and treat gossip with skepticism in the offline world, the same can't be said of online information.

Pruning online identities and putting a person's best cyber-foot forward are services offered by companies such as DefendMyName, a personal PR service which posts positive information about a client and pushes down negative links in Google. ReputationDefender also destroys libelous, private or outdated content.

"A resume is no longer what you send to your employer," said ReputationDefender CEO Michael Fertik. "More people look at Google as a resume."

But instead of authenticating information found online, people are trusting secondary material and treating Google like God.

"What happens is in a court of law, you have to prove something beyond a reasonable doubt. On the Internet though, many decisions are based on lower standards," Fertik said.

But is sanitizing a person's online reputation of unflattering content an infringement of freedom of speech and freedom of expression?

"Only if you believe Google is the best and most accurate source of information," Fertik said. "But I don't think Google is God. I believe Google is a machine."

vivian.song@sunmedia.ca

Sue Scheff: Twitter and Identity Theft?

O-kay, I don’t get the Twitter craze, however it is obvious I am the one missing out as I hear about it from many media sources etc. Learn more about how to keep safe on this “Twitter” - as with many social networks, approach with caution - but you can still have fun.

Source: ReputationDefender Blog

In case you didn’t already know, Twitter is the latest “it” fad in the world of social media. From Demi Moore’s suicide prevention tweeting to the news of a potential Google-Twitter merger, it seems that not one week goes by without a major news story about the popular microblogging service.

Unfortunately, it isn’t all wine and roses at Twitter. Since the service emerged in 2006, one of the consistent complaints against it has been the ease with which individuals can set up phony accounts in someone else’s name. With such a large volume of users, it is impossible for Twitter to monitor each individual sign-up for validity. This means that someone could send out hundreds of tweets under your name, before you caught on. That’s what happened to Televangelist Robert H. Schuller, whose Twitter problem was discussed in a recent article at MSNBC.com.

From the article:

Televangelist Robert H. Schuller has reached millions worldwide with his weekly “Hour of Power” TV broadcasts, but when it comes to the Internet, he had a high-tech headache: an online impostor.

When Schuller, the founder of the Crystal Cathedral megachurch, recently tried to set up an account on the micro-blogging Web site Twitter.com, he discovered another user masquerading as himself.
[SNIP]
Schuller’s impersonator — who remains unidentified — seemed to know a lot about that history and the preacher’s life, said Nason, the spokesman. The impostor said in his early tweets that he was Schuller’s assistant, but then went on to say he was Schuller himself and even talked about the preacher’s wife, Nason said.

“The content seemed fairly normal for someone like Dr. Schuller to say,” Fayer said. “But in the future you don’t know how they’re going to use that. What if they start asking people to send money and say, ‘Send money to X,Y,Z’?”

The rest of the article details several other prominent phony Twitter accounts including a fake Stephen Colbert and a fake Tina Fey.

While it may not seem like a big deal to some, it is important to note that Reverend Schuller is a very prominent individual with a PR staff dedicated to catching issues like this. For the average person, it could be months before a Twitter fraud is exposed. That is why it is more important than ever for individuals to take full control of their image online and be proactive in Online Reputation Management.

Reputation Defender Blog

Source: ReputationDefender Blog

Gizmodo has a great write up of a clever business card idea: the Google me business card.

Sue Scheff: Slimed Online? New Google bomb book is coming!

Yesterday my co-author, John Dozier and I, announced our exciting new book that will be released in fall 2009 from Health Communications, Inc. Then I read this article that I could really identify with. Slimed Online from Portfolio.com.

Michael Fertik, CEO and Founder of ReputationDefender, was powerful force in helping these women fight for their online image. As a client of ReputationDefender, their services are priceless - although there seems to be many of these services popping up now, as the demand grows, I feel that in my experiences, the pioneer of these online reputation management companies start with ReputatationDefender.

Our new book, Google Bomb, will be a must read for anyone and everyone that works and plays online. From protecting your online profile and reputation, to keeping your kids safe, this new book is a must have - and can potentially help you from being a victim of wicked and evil keystrokes.

Years ago gossip was limited to a geographically area that you live in. Today gossip goes viral worldwide! Your one former friend is now a foe or a few clients out of years of a reputable business have decided to take revenge via e-venge! Take cover, Google Bomb can help you protect yourself.

Sue Scheff: Do you know what Google is Saying about You?

By portfolio.com

Forget your references, your ­résumé, and the degree on your wall. “Whatever’s in the top 10 ­results of a search for your name on Google—that’s your [professional] image,” says Chris Martin, founder of the small internet company Reputation Hawk, which is one of several outfits that focus on keeping that top 10 clean for their clients.

For victims of cyber-slurs, cleanup doesn’t necessarily mean removing bad press. Companies like eVisibility, Converseon, and 360i concentrate on generating ­positive content—but not too much at one time. If Google detects a ­sudden flood of suspicious Web postings, it will assign them low trust scores, preventing them from rising to the top of search results.

Nino Kader, CEO of International Reputation Management, uses a positive-content approach, calling its strategy a mix of “old-school PR and high tech.” The firm builds social profiles (on MySpace or Facebook) for clients and promotes them to blogs; it also drafts news releases and solicits coverage from traditional press outlets. Scrubbers generally work on retainer and charge anywhere from $500 to $10,000 a month.

A handful of scrubbers do try to actually remove negative content, using coercion, compromise, and occasionally cash. A first step is to contact the website and ask that the harmful post be removed. “For us to pay the site for removal is very uncommon, but less than 1 percent of the time, we have to do it,” says ReputationDefender CEO Michael Fertik, whose company charges a monthly fee and $30 for each item they persuade a website to remove. If a site refuses to erase an offending post, the next step is to negotiate a compromise. Ask the site administrator to substitute a screenshot for the actual text of the harmful post (a screenshot is an image, so the words no longer register as text to Google and won’t come up in a search).

When it comes to your online image, these companies argue that no one can afford to shrug off a slight. As Fertik says, “The people who are reading stuff about you on the internet don’t have to believe what they read about you beyond a reasonable doubt.” They just have to believe it enough to not hire you.
By Megan Angelo for Portfolio.com: News and Markets

Parents Universal Resource Experts - Sue Scheff - What is Your Teen Posting Online?

This is a very interesting article that will make parents think when safety trumps privacy - do you suspect your teen or tween is posting disturbing photos or communicating with questionable others? As a parent is is our responsibility to help keep our kids safe online. Having open lines of communication can help tremendously and helping them to understand the consequences of unflattering posts is critical.

We will spy on your teen’s website for you

More and more worried parents are resorting to using data-tracking services to keep up with what their teenagers are doing on the internet, writes Siobhan Cronin

Source: Independent.ie

Irish parents are the best in Europe at monitoring their kids on the internet. However, their kids are the least likely of all European children to turn to mum or dad for advice when something happens to them online.

These were the results of a recent survey by the European Commission into internet supervision by parents.

While our parents might be good at keeping tabs on their kids, cyber bullying is still on the increase, sometimes with tragic results.

Cork girl Leanne Wolfe’s horrific tales of bullying were revealed in her diary, days after her death by suicide last year.

Her sister later told of the nasty text messages and vicious internet entries which led Leanne to take her own life.

It is real-life stories like Leanne’s which have led thousands of American parents — and now a few hundred Irish ones — to resort to using a service that will keep tabs on what their children are reading, and uploading, on the web.

But it’s not just bullying that worries parents. Unfettered access to the web for our kids has also meant open access to them from anyone who is ‘roaming’ around in cyberspace.

This has led some parents to take the ultimate action — spying on their own children.

The founder of Reputation Defender, Michael Fertik, has been called to justify his online service: “Would you like to know your 16-year-old daughter is putting pictures of herself wearing only a bra on the web? Yes. People are not born with good judgment and it rarely develops by 15,” he says.

But another defence of Fertik’s service is, he claims, the prevalence of web bullying.

“When we were at school, we wrote mean notes to each other but you threw the piece of paper out the next day — now it’s on the internet wall forever,” he says.

Fertik’s solution, MyChild, scours the internet for all references to your child — by name, photography, screen name, or social network profiles.

For about €9.95 per month, the ‘online spy’ will send you a report of what your child has posted on the worldwide web.

Its approach is unashamedly tapping into parents’ paranoia: “Worried about bullies? Concerned that your teens’ friends and peers are posting inappropriate materials online,” the site asks.
Fertik, who says he has a “few hundred” Irish customers already, says his company grew out of a need to protect online privacy.

“Young people do the same things that they always did,” he points out. But now it’s on a wall on a web page. The internet is like a tattoo parlour.”

The firm, which started in his apartment in Kentucky, and now employs 65 staff servicing 35 countries, brought in revenues of $5.5m (€4.3m) this year.

He insists there is no “hacking” involved. His staff go through legitimate channels, but are simply better trained in the ways of teenage internet usage than most parents.

“We always encourage the parent to get the password — we don’t want to be spying on kids,” he adds.

One of the things that often causes concern among parents is the practice of their own lives being discussed on a website. “These things have always been discussed by children, but now it’s up there for everyone to see. Things like: ‘My parents are fighting’ or ‘I think they are going to get a divorce’.”

In pre-web days, we all had very intimate conversations with our peers about our home lives — either in person, or on the phone. Now it’s all on the internet, Fertik notes.

Once the offending material is identified, Reputation Defender can delete it, on the instructions of the parent, whether it involves comments, photographs or videos posted on social-networking sites, or on chat rooms or forums.

The service has become so popular that the company now offers packages to adults to manage search engine results, ‘reputation’ for career purposes, and general ‘privacy’ — so that you can stop sites selling your personal information to others.
But that very privacy is the reason that children’s rights organisations around the world have come out strongly against the practice.
Michael McLoughlin of Youthwork Ireland, which provides support and youth services for over 40,000 young people, says that while there may be some justification of the service for younger teens, this could become somewhat blurred when dealing with children of 16 or 17 years of age.
“At that stage in their lives they should really know what they are doing themselves,” he says. Youthwork Ireland is currently preparing guidelines for youth workers dealing with online bullying. “We try to tool them up on social networking, and try to improve the safety aspects.”
The ISPCC agrees that children need to be made aware of the risks of online networking. However, National Childline Manager Margie Roe says that while parents need to respect privacy and maintain trust, they also need to police their children if they think they might be in any danger.
“If a parent is concerned about their child, they have a right to protect them,” she says.
“They need to be careful they don’t damage the trust between them and their child, but if they feel their behaviour is in anyway unusual, or their child is disappearing a lot, then it could be justified.”
This would be particularly relevant if parents are concerned their children might be making plans to hook up with people they have only met online, says Margie.
Michael Fertik is adamant that he is not doing anything ethically wrong.
“If a kid is 18 or older, we won’t do it. Parents who are signing up for this feel they don’t know how to keep up with their kids and they don’t understand Facebook or Bebo.”
He says the children themselves have mastered the art of ‘multiple’ personalities, in order to make discovery of their sites more difficult, but Reputation Defender is on their case.
However, even Fertik’s own ’solution’ can be subject to unsavoury interference. The system flags a query when the last name of the parent does not match the child’s, prompting further requests from the applicant, before they are given information on the child’s use of the web.
Fertik’s attitude appears to be that online surveillance is now a necessary evil in our modern world.
“There is no medical privacy for kids, no legal privacy. We are not suggesting they shouldn’t be allowed use the internet, but it’s like driving a car — you want to make sure they know how to drive first.
“We are not spying on someone else’s kid. It’s a new day, the internet brings new threats, and we need new armour.”
- Siobhan Cronin

Sue Scheff: Video Reputation Management - Reputation Defender

Do you feel the need to trust a professional service to monitor your online reputation protect your privacy, and maybe even use for civil and criminal lawsuits? ReelSEO’s Grant Crowell interviews Michael Fertik, CEO of ReputationDefender, about where automated tools are today with monitoring video online, what’s expected to improve with advances in technology, and what are some of the best ways people can go about monitoring and managing their ‘video reputation’ today.

Michael’s Bio

For some background, Michael Fertik’s company profile reads: “a repeat Internet entrepreneur and CEO with experience in technology and law. After law school, he clerked for Chief Judge Danny J. Boggs of the Sixth Circuit Court of Appeals of the United States. He is a graduate of Harvard College and Harvard Law School. In his capacity as CEO of ReputationDefender, Michael serves on the advisory board of The Internet Keep Safe Coalition (iKeepSafe), a non-profit that works for the health and safety of youth online.”The following video clip features an roundtable panel discussion about online reputation management with Michael Fertik on “Digital Age” - WNYE/Ch 25 (NYC TV):http://www.reelseo.com/video-reputationdefender-fertik/

ReputationDefender Launches New MySpace Page

ReputationDefender recently launched their MySpace page.

As the Internet expands through all new Social Networking websites, keep in touch with your own name and reputation. Remember, what you post today can haunt you tomorrow. Parents, take a moment to review ReputationDefender/MyChild - to help maintain your kids online profile.

Sue Scheff - ReputationDefender Official Blog

Learn more about ReputationDefender on their recently launched Official Blog.

Many people have heard me talk about their services and how they help you maintain your online image. ReputationDefender does much more! Read about the teacher who got fired for photo's posted on MySpace.

Sue Scheff: What are your kids putting online?

I read this very interesting Blog today on today's kids and what they can put online about not only themselves, but about their parents! Not excluding other family members.

By Eve Tahmincioglu

Are your Internet-crazed kids sabotaging your job search/career?

Who knows things about you that you’d rather not share with the general public? That you drink two or three martinis every night. Maybe you like to call in sick when you’re really not sick to play basketball with the kids. Or maybe you’re prone to punching in walls when you fight with your spouse.
I’ve written a lot about digital dirt lately. You know, the negative information about you on the Internet you don’t want your boss or prospective employers to see.
Well, here’s a minefield you better keep an eye on — Your own digitally savvy kids that seem to spend every waking moment of their lives sending weird things to eachother on Facebook, or MySpace.
The owner of ReputationDefender.com, Michael Fertick, recently told me of a new phenomenon he’s discovered in his quest to help people everywhere protect their online reputations. The company helps individuals by searching the Internet for bad stuff about their customers and then finding ways to get rid of it. Sometimes it’s as simple as calling a blogger and asking that something negative be removed, and in other cases it requires writing lots of good stuff about a client so it drowns out the bad stuff.
The bad stuff usually comes from disgruntled girlfriends or boyfriends; people criticizing something you wrote or a project you worked on; or maybe you got rowdy at a football game and the local paper wrote about you.
But Fertik was surprised when he discovered a new source for the bad stuff — his customers’ own kids.
Turns out some tweens, teens and even 20 somethings out there are writing about private family matters on social networking sites like Facebook and MySpace, and also sharing their pain on blogs. And they’re naming names.“We’ve seen discussions by kids of parents’ incomes,” he says. For example, ‘Dad makes $75,000 per year’. They also write about their parents’ relationships, “‘Mom and Dad are fighting pretty hard tonight’, of career news ‘Mom didn’t get the promotion she wanted’; and even social habits or qualities, ‘Dad is such a d–k,’ or ‘Dad is a friggin’ alcoholic.’”
Parents shouldn’t be too surprised that their children are sharing this stuff on the Web. Kids have always had to vent about family issues to their friends, but before the Internet, conversations were kept out of the public forum, for the most part.
Fertik’s advice: Talk to your kids and check out their FaceBook accounts now. “Let them know whatever they write is a tattoo that can stain them and you (the parent), possibly forever,” he adds.
We’ve all been so worried lately that our kids may end up writing something about themselves, or sharing suggestive photos of themselves on social networking sites that could end up hurting them when they go out into the job market. None of us thought about what they may be writing about us.
Is there something your kids know that could come back to haunt you?

Sue Scheff: Protect your kids online - ReputationDefender/MyChild!

Reputation Defender has expanded again - Now many people can take advantage of their MyEdge services!
I have used MyEdge for almost 2 years now have been extremely happy with their team of professionals. I was very excited to hear they have recently offered to a wider audience with reasonable costs.
Maintaining your Online Image has become a priority for so many people.

As someone that was nearly destroyed in Cyberspace - I know how critical it is to be aware of what is looming on the World Wide Web.

After winning a jury verdict for over $11M for Internet Damages to my organization, my family and myself online - I will continue to use be a voice for others that are being maligned online - and continue to encourage people to look to the future - and know it will be safer online with services like ReputationDefender on your side.

As a parent advocate, I also suggest parents consider signing up for ReputationDefender/MyChild and start protecting your child's privacy today!

Parents Universal Resource Experts (Sue Scheff) Keeping your kids safe online

On Tuesday, June 17th Dr. Paul featured Michael Fertik, CEO of Reputation Defender. If you are a parent of a child that surfs online - this is an important Podcast for your to listen to.

From http://parentalpower.wordpress.com/:

Michael Fertik is a repeat Internet entrepreneur and CEO with experience in technology and law. After law school, he clerked for Chief Judge Danny J. Boggs of the Sixth Circuit Court of Appeals of the United States. He is a graduate of Harvard College and Harvard Law School. His company, Reputation Defender, helps parents to know what is online about their children, and provides services to find and eliminate potentially dangerous or damaging content.

June17th Call

On this call, Michael discusses some important information and resources to help parents become more proactive about knowing what is out there about their family, and doing something about it.

Click here to listen: http://parentalpower.wordpress.com/

Sue Scheff; ReputationDefender - Featured on The Cyber Savvy Show

Michael Fertik, founder of ReputationDefender was on The Cyber Savvy Show with Erika-Marie Geiss last evening. Listen here: You will learn more about protecting yourself and your kids online.

As a client of ReputationDefender, I am extremely pleased with their services and their expanding realm of services such as MyChild, MyPrivacy, MyEdge and more. In today's ever expanding Cyberworld - a few keystrokes can literally destroy a reputation, a college application or even a getting a potential job.

Since I was nearly destroyed on the Internet - and even with an $11.3M jury verdict for damages that was done to me online, I know the value of a service such as ReputationDefender.

Sue Scheff: The Cyber Savvy Show with Erika-Marie Geiss

What a fantastic show to promote Cyber-Safety. Last night I had the opportunity to be interviewed with Erika-Marie Geiss. It was a great introduction to my book - Wit’s End! - although we wanted to do more on Cyber Safety, time ran out! But don’t miss next Wednesday night (May 21st) when the CEO of Reputation Defender, Michael Fertik, will be her guest. A must for all parents concerned about their children’s safety online.

Click here to listen.

Sue Scheff - The Cyber Savvy Show - Erika-Marie Geiss

What a fantastic show to promote Cyber-Safety. Last night I had the opportunity to be interviewed with Erika-Marie Geiss. It was a great introduction to my book - Wit's End! - although we wanted to do more on Cyber Safety, time ran out! But don't miss next Wednesday night when the CEO of Reputation Defender, Michael Fertik, will be her guest. A must for all parents concerned about their children's safety online.

Click here to listen.

Sue Scheff: Web Safety for your Kids - ReputationDefender/MyChild

Reputation Defender / My Child -- Know what's online about your child before it can hurt them.

A priceless service to insure your child's privacy and safety online!

Sue Scheff (Parents Universal Resource Experts) - Websites Promoting Internet Safety with Kids

Connect with Kids constantly keeps parents updated on today’s kids and issues surrounding them. Today’s techy generation need even stronger parenting.

Reputation Defender MyChild is a great place for parents to start in keeping their child’s privacy “private!”

Parents Universal Resource Experts (Sue Scheff) Promoting Internet Safety

In today's crazy world of Cyberspace - it can be a free-for-all to literally destroy longstanding reputable people and organizations with a stroke of a keypad. With this, priceless services like Reputation Defender have become in demand.

As a client of Reputation Defender, I can personally attest to their remarkable services as well as their compassion to help people that are being harmed via the Internet.I was a victim of Internet Defamation and now a survivor of it - not only because I won an unprecedented $11.3 Million jury verdict for damages, but because I fought back!I am not a spokesperson for Reputation Defender, but I am certainly a very satisfied client and completely amazed at their dedication to keep the Internet a safe place for everyone.

For those that believe that it is about hiding the ugly, think again - Reputation Defender is selective and does their due diligent. I am proud to be their client. When I went public about retaining this service, it was a difficult decision - but in the end, I realized my voice has helped so many others as well as received the attention of Congress to hopefully make some legislative changes to promote Internet Safety.

I have meet with my Florida Senator several times and just meet with my Congresswoman - I am confident positive changes will be made to protect people and children in Cyberspace.

As a Parent Advocate, I am impressed with their latest service - MyChild which can help protect your kids identity and more. With today's tragedies online - as parents we need to take any and all pre-cautions to keep our children safe.Read more about Reputation Defender. Click Here.

Sue Scheff: Cyberbullying is becoming a serious concern among teens

More and more news articles, media and others are finally taking Cyberbullying seriously. As both a victim and survivor of being abused in Cyberspace - I know first hand how important this subject is.

Kids today need to be aware of what lingers online as well as take precautions not to feed into Cyberbullys and their tactics of invading a child's privacy.

As a parent, you can take steps to protect your kids online. Know what they are doing and where they are going in Cyberspace. It is almost as important as knowing where they are going when they leave your house! Take Cyberspace seriously!

A recent news article by the Associated Press is one of many that are bringing this awareness to parents.

I always encourage parents to consider Reputation Defender MyChild to help protect your children online, especially in the social networking sites such as MySpace and others.